We believe that clients should be allowed access to every number collected in every store: after all – they’ve paid for it.

TRAC databases show data at various levels of aggregation:

A hierarchical structure allows analysis right down to sample store level, if required.

Only the names and addresses of the individual stores are masked, to maintain sample anonymity.

This not only opens up plenty of opportunity for analysis, but it is also the best possible way of driving up data quality: neither TRAC nor the field agency have anywhere to hide.